Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Marcus Rashford is young black boys in a lower class of wealth, being inspiration to people who want to be footballers while Kim Kardashian is for young girls who idolise being famous and having so much attention 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses social media 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? Marcus Rashford has 2.9% whereas Kim Kardashian has 0.42% 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in ...
We have now completed our work on Advertising and need to publish a final index to demonstrate we have finished every blog task. Every index you create is an excellent way to make sure you are revising the course as we go - as well as highlighting if you've missed anything. Your index should include the following: 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising 3) January assessment learner response 4) Advertising CSP 1: OMO print advert 5) Advertising CSP 2: Audrey Hepburn Galaxy advert 6) Advertising CSP 3: Represent NHS Blood campaign For your index, the text should link to YOUR blogpost for that topic so you can access your work quickly and easily for checking and revision. This also means if you have missed anything you can catch up with the work and notes and won't underperform in assessments and exams due to gaps in your knowledge. Look at the video be...
1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? How does KISS use digital media and technology to reach its audience by having an app to connects with it's audience through different platform to watch their live event and on demand. 4) Now look...
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