OSP: Audience and Industries blog tasks

 Audience

1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics.

Marcus Rashford is young black boys in a lower class of wealth, being inspiration to people who want to be footballers while Kim Kardashian is for young girls who idolise being famous and having so much attention

2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand?

He uses social media

3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have? 

Marcus Rashford has 2.9% whereas Kim Kardashian has 0.42%

4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link three posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Brand promotion (e.g. selling a product).






5) What audience pleasures are provided by Marcus Rashford's online presence? What about Kim Kardashian? Try and apply Blumler and Katz's Uses and Gratifications theory here. 

Marcus Rashford focuses on sport/health whereas Kim Kardashian focuses on beauty

6) Applying Stuart Hall's Reception theory, what would a preferred and oppositional reading of Marcus Rashford and Kim Kardashian's online presence be?

  • Preferred reading (people who support Rashford/Kardashian): Marcus Rashford preferred readings are sporty and selfless people whereas Kardashian has a young female audience 
  • Oppositional reading (people who criticise Rashford/Kardashian): people that criticise Rashford are people who believe that he's not focusing as much on sports and more on politics whereas Kardashian are people who believe she doesn't deserve her fame


Industries

1) What is Marcus Rashford and Kim Kardashian's net worth and how does their online presence help them to make money? 

Rashford's impressive estimated net worth of £64m whereas Kim Kardashian net worth is 1.7B dollars

2) What companies/brands are Rashford and Kardashian associated with? Why might they want to be linked to those celebrities?

Rashford is associated with Nike and Kim Kardashian is associated with Skims and KKW Beauty 

3) Research Twitter/X and Instagram. Who owns the companies, how do they make money and how much profit did they make last year?

Elon Musk own twitter and makes money with subscriptions and ads, profit last year was 3.14b dollars

4) What are the worries about Instagram’s negative effects?

Instagram will make u unconscious of the time which would be concerning for plenty reasons because of how entertaining it is

5) How do social media platforms manage online abuse on their platforms and why has Marcus Rashford drawn attention to this? How might this change in the future?

social media platfoirm block online abuse and ban them, marcus rashford experienced this in the euros which would decrease his supporters.

6) What happened by law in 2022 that changed the way the internet is regulated? Write three changes that this new law may bring in and explain why it is difficult to regulate the internet.

Offset which means freedom of speech is restricted, everything is monitored and the internet is more strict

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