KISS FM Breakfast show CSP: blog tasks

1) Read page 2. What is KISS FM's mission?

KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform. 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.

The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience.  

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 

How does KISS use digital media and technology to reach its audience by having an app to connects with it's audience through different platform to watch their live event  and on demand.  

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  

The content do KISS Fresh and KISSTORY offer is that KISS Fresh offers exclusive first plays of the biggest track from some of the popular artist and producers from in the industry it plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeat from DJs. KISSTORY offers best Old Skool and Anthems from R'n'B, Dance, Garage and Hip Hop. How can audience access those stations by having Freeview, Sky, plus at KISSFMUK.com also the KISS Kube app.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 

 The different ways audiences can engage with the KISS radio brand is by using the app from your phone or online website and live events also listen to it on the radio. The show is not successful because young listeners have much choice of music to listen to that they don't listen to radio anymore.

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
They give audience pleasure by interviewing celebrities and talk about their personal lives which entertain the audience who are young people. They entertain by using humour and jokes and talk about topic that they joke about adult things to attract to teenagers.


7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

The difference between KISS FM Breakfast show and Tony Blackburn's 1967 Radio 1 Breakfast show was that the audience in 1967, they had to use a post to play which song in the next show where as now the audience has access to the internet and they can request song by social media within seconds. Another way they differ is that in 1967, they have to be in an appointment to listen to the radio and if they missed they just will not have access to the show where as now young listeners could listen to the show anytime on the radio app on mobile.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

 On the oppositional side, why might someone criticise the show or not want to listen?

Fans love the show because they were are active audience because they react differently and also don't accept the message from the media  is telling the audience.Fans who love the show but take the message seriously are passive audience because they feeded true or false information from the media.

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

Music and Playlist:

 KISS FM is known for its contemporary music playlist, featuring the latest hits in pop, hip-hop, R&B, and dance music. The show often includes guest appearances from current artists and live performances.  

Tony Blackburn's show was a mix of pop music from the 60s, including rock, Motown, and British Invasion bands. The music was more varied compared to the niche genres played on KISS FM.

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?

Relatable and Engaging Hosts: Fans appreciate the charismatic and relatable hosts who bring energy, humor, and a sense of companionship during the morning hours. The hosts often feel like friends to regular listeners, creating a personal connection.

Contemporary Music and Culture: The show plays the latest hits in pop, hip-hop, R&B, and dance music, aligning with the tastes of a younger, urban demographic. Fans enjoy being up-to-date with current music trends and discovering new artists.

Industry

1) When did KISS FM first launch and what type of station was it then? 

 The thing that KISS FM and Tony Blackburn's show had in common was that it was an illegal station. 

2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

The different types of I found on slide 15 were magazine and radio.The brands that I recognise was just only KISS FM.

3) How does KISS FM make money? 

The money KISS FM made was 1.5 Billion euros in 2020. Bauer Media Group made 2.3 Billion euros in 2020.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?

KISS FM currently has 2.2Million liseners which is a steady downfall.

5) How is KISS FM regulated and what can happen if they break the rules?

KISS FM is regulated by ofcom and if they dare to break rules they get punished with a healthy fine.