Skittles advert analysis

Part 1: Skittles advert analysis

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

The picture presents to us that there isnt only one flavour there are multiple. They might be the colour of a rainbow to represent LGBTQ and they did the rainbow skittles in the shape of a rainbow.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The unique selling point for skittles are the different unique colours as its shown in the advert. The advert uses a curious effect as we want to taste each diff

Look at the Maltesers example above if you are unsure how to complete these tasks.
Part 2: Advert research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:
1) An advert with a clear brand identity
2022 TV Adverts – Page 2 – TV Advert Songs
2) An advert that uses shock tactics or a controversial idea

Nigeria Bans White Models from Adverts from this October - Alt A Review
3) An advert that creates a a strong emotional connection to the audience
75 brilliant and inspirational advertisements that will change the way you think

Comments

Post a Comment

Popular posts from this blog

Introduction - Heat Media pack

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. a special, superior experience from lever A-list access shoots that no other publication could match in terms of celebrity news. assists readers in navigating the complex world of TV and streaming, which guarantees style for all people, regardless of size or shape. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? They make sure that heat readers are always informed and provide them with topics of conversation to share with their friends at the bar.  3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Their team of entertainment professionals selects hundreds of hours of content to inform readers about the newest and most anticipated books,...
Read more

Advertising & Marketing: Final index

  We have now completed our work on Advertising and need to publish a final index to demonstrate we have finished every blog task.  Every index you create is an excellent way to make sure you are  revising  the course as we go - as well as highlighting if you've missed anything. Your index should include the following: 1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)   January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign   For your index, the text should link to  YOUR  blogpost for that topic so you can access your work quickly and easily for checking and revision. This also means if you have missed anything you can catch up with the work and notes and won't underperform in assessments and exams due to gaps in your knowledge. Look at the video be...
Read more

Music Video : Introduction

  1) What are the key conventions of music video? Style of the music video  Camera shot types. Camera angles and movements. 'Mise-en-scene' Sound – 'Diegetic and Non-diegetic' Editing techniques used. 2) What is intertextuality? the relationship between texts, especially literary ones. 3) When did music videos first become a major part of the music industry? During the 1981 period music videos first became a major part of music industries. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? During 1981 MTV (Musoc TeleVision) launched changing music as a whole as people have access to much more music without buying one individually.  5) How are music videos distributed and watched in the digital age?    In the digital age music is distributed from sites such as youtube making them free and accessible to everyone. They are also distributed in applications such as spotify and for a short price of ...
Read more