INNOCENT:
1) What is the unique selling point of the product?
Its the freshness of the fruits and the setting of overflowing nature provides us with a image of healthiness
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
I believed its targeted on a healthy audience as it previews a selection of fruits and healthiness.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.
They use countless shots of the product moving slightly almost as if its the product moving, giving a unique look.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
We can see fruits in bottles representing how innocent uses fresh and clean fruits for there products.
LUCAZADE:
1) What is the unique selling point of the product?
It gives extra energy whenever you drink it
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
Its aimed at a sporty audience who frequently exercise as its a sports drink which will increase your energy
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.
It uses low camera angles to show how much power the drink gives,and we see someone slam dunking after taking a sip showing skill maybe stemming from lucazade.
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
The people slam dunking represent the lucazade logo and he dunks it in a arrow position which converts nicely into lucazade bottle
AARON PAUL VITAMIN WATER:
1) What is the unique selling point of the product?
It helps with your energy and stamina.
2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psycho graphics) and explain why.
Its targeted at people who go gym or exercise frequently.
3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene.
I like how it goes from a bright and colourful scene but cuts to a dull and gloomy setting of someone trying to steal or create the formula for the drink
4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.
Aaron Paul represents fame and wealth which may try show us that its good quality as someone who can buy any drinks as they want decides to buy the vitamin water showing its quality. This also shows how productive the drink is as it shows a energy boost=
1) What brand of health drink are you going to use? You can use an existing drink.
2) New slogan for the health drink (MUST be original - cannot be existing slogan):
a sip a day keeps the doctor away.
3) Main character(s) that will appear in your adverts:
someone which will go from a unhealthy and plus sized to healthy and fit
4) Narrative: What will happen in your first advert?
someone which will go from a unhealthy and plus sized to healthy and fit
5) Narrative: What will happen in your second advert?
In my second advert its going to be someone going gym and drinking the juice to get more energy
6) Where will you film your adverts? You need a different location for each advert.
a gym, race track for the guy
7) Who will be in your adverts?
my friends
8) What music will you use for your adverts? Note: you can use existing music tracks.
a calm and classical song to resemble the peace you get while drinking it.
9) How will your adverts appeal to your 15-30 year old target audience?
were going to use teenagers so adults can reminisce and teens can relate/
10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service.
Youtube adverts as its already got a big fan base and is unskippable so it will get more views
3) Statement of Intent
On the
same Summer Project blogpost, write the rough first draft of your genuine 300-word Statement of Intent for the adverts you plan to create. The final draft of this document will be submitted to the exam board alongside your TV adverts and is worth 10 marks of the overall 60 marks available.
Guidance is provided by AQA in their NEA Student Booklet.
1. Im going to use green tea because Green tea is a type of tea that is made from Camellia sinensis leaves and buds that have not undergone the same withering and oxidation process which is used to make oolong teas and black teas. Green tea originated in China, and since then its production and manufacture has spread to other countries in East Asia.
2. Living with green achieves a dream.
3.ME
4. I will drink green tea and say ahhhhh
5. Ill do a transition of my product
6. park and house
7. me and whoever wants to come.
8. soothing music, a voice over may be included
9. my advert will appeal to those who find comfort in becoming health and aspire. a drink to achieve what they desire.
10. I will appear on BBC because its personally my favourite programme while growing up and has many views with age ranges.
Statement of Intent:
Statement of Intent for Green Tea Product
Our mission is to provide the highest quality green tea, harnessing its rich history and profound health benefits, while fostering sustainability and supporting local communities. This statement outlines our commitment to creating a product that not only delights our customers but also contributes positively to the environment and society.
Vision and Purpose
Our vision is to establish a brand synonymous with purity, wellness, and environmental stewardship. Green tea, with its origins deeply rooted in ancient cultures, is revered for its numerous health benefits, including antioxidants that promote heart health, weight loss, and mental clarity. By offering premium green tea, we aim to enhance the well-being of our customers and inspire a holistic approach to health.
Quality and Authenticity
We are dedicated to sourcing the finest green tea leaves from organic, sustainable farms. Our meticulous selection process ensures that only the highest quality leaves, free from pesticides and artificial additives, make it into our products. We prioritize authenticity, preserving the traditional methods of green tea cultivation and processing to maintain its rich flavor and beneficial properties.
Sustainability and Ethical Practices
Sustainability is at the core of our operations. We are committed to environmentally friendly practices, from sustainable farming techniques to eco-friendly packaging. Our partnerships with local farmers not only ensure the purity of our green tea but also support their livelihoods and promote fair trade. We aim to minimize our carbon footprint and contribute to a healthier planet.
Community and Wellness
We believe in the power of community and the importance of giving back. A portion of our profits is reinvested into local community projects, focusing on education, health, and environmental conservation. We also strive to educate our customers about the benefits of green tea and healthy living through workshops, social media, and our website.
Conclusion
Our green tea product is more than a beverage; it is a commitment to quality, sustainability, and community well-being. We invite our customers to join us on this journey towards a healthier, more sustainable future, one cup of green tea at a time.
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