KISS FM Breakfast show CSP: blog tasks
1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform. 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? How does KISS use digital media and technology to reach its audience by having an app to connects with it's audience through different platform to watch their live event and on demand. 4) Now look...