January assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

7 marks grade 1

WWW: This is a good lesson in demands of GCSE level work. The earlier u learn the level  of knowledge, revision and exam technique required at GCSE the better u will do in y11.

EBI:
- Handwriting: this is important. The examiner needs to be able to read ur points.
- Higher mark questions: you need to write much more for 8 or 20 mark questions with detailed evidence/examples from the texts.

2) Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

Q1:1
Q2:0
Q3:2
Q4: 0
Q5:2
Q6:2

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

i feel like i coulf of had better handwriting. This is because sir put marks down because he couldnt read some stff. i could of also wrote more for the 20 marker and 8 marker, if i did this i would of got more marks and maybe a higher grade.

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

• Women are portrayed in a subversive / non-conventional way as their
strength and independence is highlighted by the image (pose / pride in
facial expression etc.)
• This is an empowering image as she is looking directly at the target
audience (women) with a strong face so they can relate to her power and
resilience and aspire to be similar / mobilise into action.
• The target audience might find the image intimidating.
• The target audience might find the image patronising because it uses the
word ‘We’ and suggests that the only way a woman can be successful in
the work place is by appropriating male characteristics / changing.

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration is when one conglomerate owns different companies in the same chain of production.

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

• The importance of marketing a blockbuster film worldwide is clearly demonstrated by
the massive Black Widow marketing campaign across billboards, YouTube and
social media. There were also interviews with the big stars across Zoom and lots of
video content and teaser trailers produced by Disney and Marvel.
• Black Widow was released on IMAX and sold as the true experience for Marvel fans
with the widest screen in existence. Independent films in contrast will not be shot or
released on IMAX.
• The marketing campaigns reflected the much lower budget (compared to Black
Widow) but deliberate choices were made because of the subject matter of the film.
• Partnerships are important in the marketing of all films and I, Daniel Blake was
promoted in partnership with Trinity Mirror (newspaper group). The Daily Mirror
newspaper supports the Labour Party and therefore would agree with the main
message of Ken Loach’s film.

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