Galaxy advert CS

1) What key conventions of TV advertising can you find in the Galaxy advert?

Slogan, product shot, mise en  scene, romance, 

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The key message of the advert is that the product is a luxurious, pristine, top quality product as the woman who seduced a man to become a chauffer wearing expensive enjoyed the delicate chocolate.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn is a famous actor from the 20th century that is respected. Galaxy chose her as they wanted to make it old school. They also used famous people so theres a sense of relationship and trust.

4) What is intertextuality?

The relationship between two different products.

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

Audrey Hepburn films such as 'breakfast at Tiffanys' is referenced in the advert. This refences is created by the costumes, old school italian makeup and the setting (italy).

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Propps characters types have the protagonist the girl, the villain the girl, The donor bus driver, the false hero the guy driving the car.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

 It starts as a normal girl on a bus. The disequilibrium is the guy calling her over to give her a ride. the new equilibrium is the girl makes her his chauffeur  

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn is presented as a boss, a queen and a dominant character which is important for fans as they understand that she is a important character.

9) What representations of gender can you find in this advert?

A female is controlling and seducing men so they almost become her slaves. Which is important as in the past it was the other way around.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 

The stereotypes are subverted as women are usually inferior. This is subverted as the woman is actually in lead seducing, robbing and turning people into dogs before her. This subverts all stereotypes as it doesnt reflect past life but actually new stereotype.

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