Reception theory : blog task

 


1) What is the preferred reading of a media text?
how the director wants us to view the text

2) What is the oppositional reading of a media text?

How the director doesnt want to view your work

Re-watch the trailer for the film Harry Brown:



3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

He uses violence drugs and money to respond to teenagers

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

By viewing where the life leads you to so to do your own think and not end up like them

Look at this McDonald's advert:

























5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.


The mc donald advert director wants us to  be hungry when we view this succulent big mac and they also want us to view the delicacy of mc donalds is. For how cheap it is the burger looks deluxe and filling.  Some people Might think even though this burger looks scrumptious and delicate they might also realise the burger doesnt look like this especially for the cheap price its being sold for. Finally the oppositional reading of it is that it is unhealthy, they arent vegan friendly and isnt like that in real life. That would mean they would reject it as it wouldnt look like that as it looks too good to be true. This would mean in general there are more reasons to buy the burger then deny it and considering it is mainly focused on the struggler side which means its insanely cheap there clearly isnt a lot to lose.





Comments

Post a Comment

Popular posts from this blog

Introduction - Heat Media pack

  Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. a special, superior experience from lever A-list access shoots that no other publication could match in terms of celebrity news. assists readers in navigating the complex world of TV and streaming, which guarantees style for all people, regardless of size or shape. 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? They make sure that heat readers are always informed and provide them with topics of conversation to share with their friends at the bar.  3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Their team of entertainment professionals selects hundreds of hours of content to inform readers about the newest and most anticipated books,...
Read more

Advertising & Marketing: Final index

  We have now completed our work on Advertising and need to publish a final index to demonstrate we have finished every blog task.  Every index you create is an excellent way to make sure you are  revising  the course as we go - as well as highlighting if you've missed anything. Your index should include the following: 1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)   January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)  Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign   For your index, the text should link to  YOUR  blogpost for that topic so you can access your work quickly and easily for checking and revision. This also means if you have missed anything you can catch up with the work and notes and won't underperform in assessments and exams due to gaps in your knowledge. Look at the video be...
Read more

Music Video : Introduction

  1) What are the key conventions of music video? Style of the music video  Camera shot types. Camera angles and movements. 'Mise-en-scene' Sound – 'Diegetic and Non-diegetic' Editing techniques used. 2) What is intertextuality? the relationship between texts, especially literary ones. 3) When did music videos first become a major part of the music industry? During the 1981 period music videos first became a major part of music industries. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? During 1981 MTV (Musoc TeleVision) launched changing music as a whole as people have access to much more music without buying one individually.  5) How are music videos distributed and watched in the digital age?    In the digital age music is distributed from sites such as youtube making them free and accessible to everyone. They are also distributed in applications such as spotify and for a short price of ...
Read more