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OSP: Audience and Industries blog tasks

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford is young black boys in a lower class of wealth, being inspiration to people who want to be footballers while Kim Kardashian is for young girls who idolise being famous and having so much attention 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses social media 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in politics), Celebrity (e.g. awards ceremony or fashion), Br...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube released in 2005, twitter released in 2006 and insta released in 2010 2) What is the definition of an influencer? a person or thing that influences others with a big platform 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has over a billion dollars by showing her lifestyle giving her a massive revenue  4) How big is the influencer industry according to the article? Kim Kardashian has 359,546,728 followers currently 5) What are the problems associated with being an influencer? Too much fame meaning you cant live a regular life as previously, also people become jealous and try do anything to bring u down  6) Why is it suggested that audiences actually like being sold products by influencers? As it creates something the customer and celebrity can relate to which might interest them...

Paper 1 assessment learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Grade 2 (12 marks)  WWW:  There is clear potential here: several answers start well but you dont have the knowledge yet to push the answer into the top levels EBI: revise the CSPs so you can offer detailed evidence from them (e.g. Q7 black widow)  revise narrative theory revise terminology 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Focus on how connotations communicate meanings is inconsistent due to some satisfactory analysis and some description. • Occasional appropriate use of subject specific terminology. 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.  • Satisfactory analys...

Statement of Intent: task

Statement of intent: Old Intent: My media project will be based on an advertisement on a vitamin water bottle, with the slogan Water, the essence of life. I will video someone on a desk with a gloomy background to emphasise on how distraught he currently is, after he takes a sip the background will be vibrant showing how the drink helps him get energy and he can do his work more better. I will also do my second advert on someone at the gym being tired and sluggish but once they take a sip they get energised and get a burst of energy. This is aimed at young adults who relate to not being energised at work and values his health over anything, it's also because there more matures as most want to cut on sugary items contrasting to teenagers who like sugar to be more excited but with the advert they see they don't need sugar so it could be a alternative for them. I will use a couple friends for my characters. I will use an over shoulder shot for the gym preferably the treadmill and ...

'Preliminary exercise learner response'

  1) Type up your teacher's feedback  in full . If you've received your feedback via email, you can simply cut and paste it from the email into your blog. WWW: Planning posted and a 40-second preliminary exercise completed – well done! The advert works – clear narrative along with product shot and slogan at the end. I love the music and it’s great you’ve used a location outside of school. You’ve got nice camera movements too such as the initial pan. Now you need to use this experience and your editing skills to deliver two excellent 40+ second adverts that meet the brief.   EBI: The biggest feedback is simple – it’s in portrait! You absolutely must film in landscape as the brief is clear that it is a TV advert and therefore to be broadcast on a normal TV channel. For the real coursework you will need a lot more shots which will give you more flexibility over the editing – particularly close-ups of both the product and the characters. Finally, you will also want some text ...

Print advert pre-production: blog tasks

  1) Plan your advertising campaign 2) New slogan for the health drink (MUST be original - cannot be existing slogan):  Water, the essence of life. 3) Main character(s) that will appear in your adverts:  my friend 4) Main image 1: What will your first advert look like?  someone drinking water and a bottle next to him 5) Main image 2: What will your second advert look like?  giving water to charity and water being cleaned from dirty areas to reduce wastage 6) Main image 3: What will your third advert look like? Remember, they all need to be different images but part of the same campaign for the same health drink. showing watering crops and then eating fresh vegetables 7) What will you use for the secondary image in each advert? This may be a product shot or similar. Remember, this needs to be three  different  images just like the main images.  said with the first 8) Who will be in your adverts? my friends 9) Write the 70 words that will appear on ...

Prelim excercise

 YouTube link: https://youtube.com/shorts/M7Y-SznZJgQ?feature=share