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Blog tasks: Daily Mirror case study

  Language 1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP): Masthead: Title Pug :display price logo issue numbers Splash Head: lead story Slogan: short sentence thats eye catching and snappy Dateline:  date its published  Byline: authors name Standfirst: introductory paragraph 2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about. Gary Linker being back on bbc after being kicked out. 3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers? its eye catching meaning more people would buy it also due to it being more soft news 4) Why is the choice of news stories, content and page design on the  Mirror  CSP front page typical of a  tabloid  newspaper? The choice of the news stories, content and page design on the Mirro...

'Introduction to Newspapers'

 1) What type of news can you typically find in a  tabloid  newspaper? news with mostly images mainly targeted at a younger audience 2)  What type of news can you typically find in a  broadsheet  newspaper? mainly words targeted at a older audience 3) If someone is  left-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? Labour party , such as daily mail and The guardians 4) If someone is  right-wing , which political party in the UK are they likely to support? Which newspaper would they be likely to read? conservative, Christians, democrats reading newspapers such as The Sunday Times, the times, The daily telegraph 5) Why has there been a decline in newspaper sales in the last 25 years? Because most people use social media currently meaning theres no need to pay for a newspaper 6) Why is a free press important in a democracy like the UK? It underpins democratic institutions and is fund...

December mock exam: Learner Response blog tasks

1) Type up any feedback on your paper  (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores. WWW- This is a 6% improvement on your last assessment with some really good answers. Your opinions on media debates are spot on - now you need to add the revision and examples to open up the top grades. 2) Use  the mark scheme for this Paper 2 mock to read the answers AQA were looking for . First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2).  A non diagetic sound is a sound only audience can hear an example is when they were walking upstairs with happy music that only we can hear to show their happy moods. 3) Next, identify  three  points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA. • Good analysis of the ex...

OSP: Audience and Industries blog tasks

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  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Marcus Rashford is young black boys in a lower class of wealth, being inspiration to people who want to be footballers while Kim Kardashian is for young girls who idolise being famous and having so much attention 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? He uses social media 3) What is Instagram engagement rate and what engagement rates do Marcus Rashford and Kim Kardashian have?  Marcus Rashford has 2.9% whereas Kim Kardashian has 0.42% 4) Go to Marcus Rashford and Kim Kardashian's X or Instagram account. Find and screenshot/link  three  posts that show the different aspects of their brand e.g. Relatable person (normal, down to earth), Campaigner (interested in ...

Introduction to OSP: Influencers blog tasks

  1) What years did YouTube, Twitter and Instagram launch? YouTube released in 2005, twitter released in 2006 and insta released in 2010 2) What is the definition of an influencer? a person or thing that influences others with a big platform 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has over a billion dollars by showing her lifestyle giving her a massive revenue  4) How big is the influencer industry according to the article? Kim Kardashian has 359,546,728 followers currently 5) What are the problems associated with being an influencer? Too much fame meaning you cant live a regular life as previously, also people become jealous and try do anything to bring u down  6) Why is it suggested that audiences actually like being sold products by influencers? As it creates something the customer and celebrity can relate to which might interest them...

Paper 1 assessment learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Grade 2 (12 marks)  WWW:  There is clear potential here: several answers start well but you dont have the knowledge yet to push the answer into the top levels EBI: revise the CSPs so you can offer detailed evidence from them (e.g. Q7 black widow)  revise narrative theory revise terminology 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. • Focus on how connotations communicate meanings is inconsistent due to some satisfactory analysis and some description. • Occasional appropriate use of subject specific terminology. 3) For Question 3 (Galaxy - narrative features) use the mark scheme to write down the main  narrative theories  and how we can link them to the Galaxy advert CSP.  • Satisfactory analys...

Statement of Intent: task

Statement of intent: New Intent: My media project will be based on an advertisement on a vitamin water bottle, with the slogan Water, the essence of life. My first advert, I will picture someone on a desk with a background being  knowledgeable while the drink is on the side helping him get energy and he can do his work better. Secondly, I will also do my second picture of someone doing sit ups taking a sip being energised and having a burst of energy. Lastly, I will picture someone concentrating on reading with the vitamin water on the side, the other 3 are pictures of the drink and shots of people drinking it. This is aimed at young adults who relate to not being energised at work and values his health over anything, it's also because there more mature which would mean they would take a more expensive but reliable item opposing random fizzy drinks which could cause issues making them my prioritized demographic contrasting to teenagers who like sugar to be more excited but with the...