Statement of Intent: task

Statement of intent:

Old Intent:

My media project will be based on an advertisement on a vitamin water bottle, with the slogan Water, the essence of life. I will video someone on a desk with a gloomy background to emphasise on how distraught he currently is, after he takes a sip the background will be vibrant showing how the drink helps him get energy and he can do his work more better. I will also do my second advert on someone at the gym being tired and sluggish but once they take a sip they get energised and get a burst of energy.

This is aimed at young adults who relate to not being energised at work and values his health over anything, it's also because there more matures as most want to cut on sugary items contrasting to teenagers who like sugar to be more excited but with the advert they see they don't need sugar so it could be a alternative for them. I will use a couple friends for my characters. I will use an over shoulder shot for the gym preferably the treadmill and I will use a slow motion shot when they are taking sips of water. I will use a low camera shot to make them seem stronger after taking sips. It will go from a low lighting to a more vibrant lighting and will go from dirty clothes to more clean.


New Intent:

My media project will be based on an advertisement on a vitamin water bottle, with the slogan Water, the essence of life. I will picture someone on a desk with a background being  vibrant while taking a sip showing how the drink helps him get energy and he can do his work better. I will also do my second picture on someone at the gym taking a sip being energised and having a burst of energy. Lastly, I will picture someone concentrating on studies with the vitamin water on the side, the other 3 are pictures of the drink and shots of people drinking it.      

This is aimed at young adults who relate to not being energised at work and values his health over anything, it's also because there more matures as most want to cut on sugary items contrasting to teenagers who like sugar to be more excited but with the advert they see they don't need sugar so it could be a alternative for them. I will use a couple friends for my characters. I will use an over shoulder shot for the gym, preferably the treadmill and I will use a slow motion shot when they are taking sips of water, i will use a low camera shot to make them seem stronger while taking a sip. Lastly, I will use dim lights for revision helping them revise.



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