Statement of Intent: task

Statement of intent:

New Intent:

My media project will be based on an advertisement on a vitamin water bottle, with the slogan Water, the essence of life. My first advert, I will picture someone on a desk with a background being  knowledgeable while the drink is on the side helping him get energy and he can do his work better. Secondly, I will also do my second picture of someone doing sit ups taking a sip being energised and having a burst of energy. Lastly, I will picture someone concentrating on reading with the vitamin water on the side, the other 3 are pictures of the drink and shots of people drinking it.

This is aimed at young adults who relate to not being energised at work and values his health over anything, it's also because there more mature which would mean they would take a more expensive but reliable item opposing random fizzy drinks which could cause issues making them my prioritized demographic contrasting to teenagers who like sugar to be more excited but with the advert they see they don't need sugar so it could be a alternative for them. I will use a couple friends for my characters. I will use an over shoulder shot for the gym, preferably the treadmill and I will use a zoomed in shot when they are taking sips of water, i will use a low camera shot to make them seem stronger while taking a sip. Lastly, I will use dim lights for revision helping them revise. The mise en scene used would be a smart suit with dim lighting but for the gym I will use a tight but warm tracksuit suitable for the gym.

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