Demographics and Psycho graphics.
What information do media companies use to create a demographic profile of their audience? Why are media companies and advertisers increasingly using audience profiling and not just demographics? Advertisers are more focused on social class clarification now they sell a brand so they try get to know their audience more. What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! I am the struggler as i live for today and dont need to focus on the future currently.